Tournament Day Revenue – Ideas and Practical Guidance for Clubs

Why additional revenue is important for clubs

Many clubs rely on volunteers and operate with limited financial resources. Tournaments therefore offer an opportunity to:

• relieve financial pressure on the club
• fund projects such as tournament trips or training equipment
• improve youth infrastructure
• build long-term sponsor relationships

A transparent and well-organised revenue concept strengthens the long-term sustainability of the club.

Proven revenue sources on tournament day

There are several revenue sources that have repeatedly proven effective at soccer tournaments and are relatively easy to implement.

Classic catering

Catering is one of the most reliable revenue sources at a tournament. Particularly suitable are:

• drinks
• coffee and cake
• sandwiches or filled rolls
• hot food such as sausages or fries
• small snacks

Clear pricing and a well-structured serving process simplify organisation and help avoid long queues.

Cake or snack donations from parents

Many youth tournaments benefit from parents contributing cake or snacks. Advantages:

• low cost for the club
• wide variety and an attractive buffet
• high profit margin due to low cost of goods

A prior list or survey helps coordinate the selection and avoid duplicates.

Entry fees

Entry fees are common and help cover costs such as trophies, venue rental or referees.

Transparent communication in the invitation is essential so that clubs can plan early and know how fees are used.

Sponsorship and local businesses

Local businesses or supporters can contribute in various ways:

• donate small financial amounts
• provide prizes for the raffle
• sponsor banners or ads around the field
• offer vouchers or discounts

Sponsorship builds long-term relationships and supports the club beyond the tournament day.

Raffle or prize draw

Raffles are very popular, especially at youth tournaments, and can generate significant revenue. Key points:

• check local regulations (varies by region)
• clearly label prizes and present them attractively
• sell tickets visibly and throughout the day

The more attractive the prizes, the higher the participation and revenue.

Sale of photos or team merchandise

Clubs can also generate revenue through identity-building products such as:

• team or tournament photos
• club items such as scarves, shirts or caps
• stickers or small fan items

A small merchandise stand generates additional revenue and strengthens club spirit.

Digital opportunities

Digital solutions are increasingly used, for example:

• QR codes for donations or digital cash registers
• digital payment methods such as card or mobile payments (if available)
• online sale of images or memorabilia after the tournament

These options complement traditional revenue sources and make it easier for visitors to support the club.

Organisational guidance for a successful revenue concept

To ensure reliable and transparent revenue handling, several organisational aspects should be considered:

Staff planning

• Schedule helpers early for catering, cash desk and raffle.
• Define roles and shifts clearly in advance.
• Plan breaks so helpers do not become overloaded.

Price transparency

• Place price boards visibly.
• Use consistent pricing and clear labels.
• Ensure enough change and maintain a cash ledger if needed.

Hygiene and safety

• Observe food hygiene (cooling, cleanliness, allergy information).
• Provide accessible waste stations and waste separation.
• Store cash securely and limit access to the cash desk.

Legal aspects

• Check regional regulations for raffles or prize draws.
• Follow club statutes and internal rules related to revenue.
• Issue receipts or confirmations if required.

Documenting and evaluating revenue

After the tournament, it is worthwhile to systematically analyse revenue:

• Which offers performed particularly well?
• Where were bottlenecks or too few staff?
• Which products were rarely purchased and could be reduced?
• How can the offering be improved for the next tournament?

A structured evaluation helps plan future events more efficiently and successfully.

Conclusion

Tournament day revenue can significantly support club activities and projects across youth and senior levels.

With a well-designed concept, clear processes and transparent organisation, clubs can reduce workload while engaging players, parents and spectators positively. This guide provides an overview of effective revenue sources and helps clubs organise both financially and operationally successful tournaments.

With Free-Tournament you create your match schedule online – the right revenue ideas support your club on tournament day.